Team

Chairman & CEO

Marc Lepere

Marc Lepere

  • Euro RSCG Worldwide (FR:HV)
    • Chief Marketing Officer
  • McCann-Erickson WorldGroup (US: IPG)
    • EVP - Global Account Director
  • Dentsu
    • EVP - Group Development Director
  • Wharton School, University of Pennsylvania
    • Visiting Lecturer

Research Director

Dr. Joseph T. Plummer

Dr. Joseph T. Plummer

  • Columbia Business School
    • Professor
  • Chief Research Officer
    • Advertising Research Foundation
  • McCann-Erickson WorldGroup
    • EVP, Director of Research
  • Paine Webber/Young & Rubicam Ventures
    • Managing Director
  • Political Pollster
    • Ronald Reagan and George H.W. Bush campaigns

Marketing Director

Robert Passikoff

Holly A. Stark

  • Efficient Frontiers LLC
    • Managing Member
  • Kern Capital Management
    • Principal, Director of Trading
  • Dalton, Greiner, Hartman, Maher
    • Principal, Director of Trading
  • Dillon Read Capital
    • Senior Vice President, Director of Trading
  • Oppenheimer Capital
    • Assistant Vice President, Marketing

Research Partner

Robert Passikoff

Dr. Robert Passikoff

  • Brand Keys, Inc.
    • Founder & President
  • Thought leader on customer engagement and loyalty
    • “The most quoted brand consultant in the United States“ (2007 New York University Communication School)
    • Regular TV commentator on Bloomberg, MarketWatch, CNN, FOX Business News
  • Recent publications:
    • Predicting Market Success (Wiley 2006)
    • The Certainty Principle, co-authored with Amy Shea(Authorhouse 2008)

VoxPop Fund, LP
Managing Partner

Tim Heekin

Tim Heekin

  • Thomas Weisel Partners
    • Founding Partner, Director of Trading
  • Salomon Smith Barney
    • Managing Director, Head of Global Equity Trading (London)
  • Salomon Brothers
    • Managing Director, Head of Global Equity Trading (NY)
  • Prudential Bache
    • Equity Trader
  • Kidder Peabody
    • Institutional Equity Trading

VoxPop Fund, LP
Managing Partner

Bill Schneider

Bill Schneider

  • UBS Investment Bank
    • Managing Director, Head of US Equity Trading
  • Salomon Smith Barney
    • Co-head US Equity Trading (NY)
  • Salomon Brothers
    • Head of US Equity Trading (NY)
  • Kidder Peabody
    • Convertible Securities Trader
  • Fiduciary Trust Company
    • Portfolio Manager