e.g. Ethan Allan (ETH US) - Short

In the Apr 08 poll Ethan Allan (ETH US) had a low Growth Factor of -1.01 ranking it number 553 of 581 brands and 210th amongst 226 listed companies. This score proved highly predictive as the stock underperformed the S&P 500 by -4.4% from Jul 08 – Sep 08 two months after polling.

The Growth Factor declined further in the Sep 08 poll, and again two months after polling there was a corresponding underperformance of -8.6% for the 3 months Dec 08 – Feb 09. By Apr 09 the Growth Factor had dropped to -2.32 and the stock continued to underperform by -6.7%, in a rising market.

Vox Pop has a 67% accuracy predicting 3 month performance 2 months after polling (bottom 20 names).