e.g. The Book Trade

With the introduction of a new, exciting technology headlines invariably herald the death of the old. Remember how video was going to kill off cinema? How the computer would herald the paper-less office and the death of printing? How online retail would mean the end of the high street? And how the internet would kill off TV viewing?

Vox Pop believe that far from replacing old technology, new technology often provides a spur and re-invigorates the old. E-books may change book retailing but they will also renew interest in traditional books.

The table below shows Amazon with a strong combined US and UK Growth Factor over the last four polling periods, with the last two placing it in the top 10 of all listed names. As the sector leader Amazon is well placed but so are other retailers, publishers and distributors. The ‘book industry’ is likely to flourish.