e.g. Target (TGT US) - Long

In the Apr 08 poll Target (TGT US) had a high Growth Factor of 2.15 ranking it number 23 of 581 brands and 14th amongst 221 listed companies. This score proved highly predictive as the stock outperformed the S&P 500 by 12.5 % from Jul 08 – Sep 08 two months after polling.

The Growth Factor remained steady in the Sep 08 poll, and again two months after polling it continued to outperform by 11.8% for the 3 months Dec 08 – Feb 09. By Apr 09 the Growth Factor had dropped to 1.64 with a corresponding drop in outperformance to 6.6%.

Vox Pop has a 67% accuracy predicting 3 month outperformance 2 months after polling (top 20 names).