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The Predictive Customer

The Predictive Customer is at the heart of the Vox Pop Investing^® methodology. (US Patent Pending)

• Unique, statistically valid sample v experts, observers or normal consumers.
  
  
• Identified via a proprietary algorithm:
  - 30+ questions on attitudes, behaviour and personality profile.
  - A scoring matrix – answers qualify people as being ‘predictive’ or not.
  - Their passions are self-identified; cars, technology, mascara, cooking...
  - Predictive Customers are amateur experts and mini broadcasters, influencing on
  average 5-6 times more people than the average person.
  
  
• Polling is conducted online by Brand Keys, Inc. New sample of Predictive Customers in each Vox Pop study. Can be identified in all major economies worldwide.

White paper-Predictive Customers