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Download: White Paper on Predictive Consumers
The Predictive Customer
The Predictive Customer is at the heart of the Vox Pop Investing® methodology. (US Patent Pending)
- Unique, statistically valid sample v experts, observers or normal consumers.
- Identified via a proprietary algorithm:
- 30+ questions on attitudes, behaviour and personality profile.
- A scoring matrix – answers qualify people as being ‘predictive’ or not.
- Their passions are self-identified; cars, technology, mascara, cooking...
- Predictive Customers are amateur experts and mini broadcasters, influencing on
average 5-6 times more people than the average person.
- Polling is conducted online by Brand Keys, Inc. New sample of Predictive Customers in each Vox Pop study. Can be identified in all major economies worldwide.
Download: White Paper on Predictive Consumers