The Predictive Customer

The Predictive Customer is at the heart of the Vox Pop Investing® methodology. (US Patent Pending)

  • Unique, statistically valid sample v experts, observers or normal consumers.

  • Identified via a proprietary algorithm:
    - 30+ questions on attitudes, behaviour and personality profile.
    - A scoring matrix – answers qualify people as being ‘predictive’ or not.
    - Their passions are self-identified; cars, technology, mascara, cooking...
    - Predictive Customers are amateur experts and mini broadcasters, influencing on
    average 5-6 times more people than the average person.


  • Polling is conducted online by Brand Keys, Inc. New sample of Predictive Customers in each Vox Pop study. Can be identified in all major economies worldwide.

Predictive Customer

PredictiveCustomer

White paper-Predictive Customers