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Methodology
Vox Pop Investing® is a new idea generation tool based on a proprietary methodology pending
a US Patent.
- Predictive Customers predict whether a product, brand or company’s reputation is on the rise or on the decline amongst end-customers. These predictions are weighted to isolate the
importance of brands and/or countries to specific companies, expressed as a Growth Factor. - The Growth Factor is both a weighted measure of a company’s revenue potential relative to its
competitive set and a lead indicator of a company’s health and reputation.
- Vox Pop Investing® data is predictive and statistically proven not surrogate, opinion or anecdote.
- Ideas are generated by a Vox Pop ‘consumer expert-investment analyst’ team and presented to clients on a first-come, first-refusal basis.
- Proprietary, custom studies can be commissioned at any time or as part of the validation process.
