Ideas & Data

Vox Pop Investing® is a new idea generation tool that brings predictive, statistically proven data and ideas directly from consumers to help deliver outperformance.

Retaining Vox Pop Investing® in any Vox Pop sector secures:

  • first-refusal on ideas.
  • current and historic data.
  • editing rights on brands included in the next poll.
  • ability to add new sectors and new countries.

Proprietary custom studies can be commissioned at any time. We continuously monitor the performance of our ideas and the added value of our data.

Examples of ideas: Click to view