Competitive advantage
Vox Pop Investing® contracts with a maximum of twenty clients in each Vox Pop sector in any 12 month period, securing clients a high-level of exclusivity. Clients can buy-out an entire sector and/or multiple sectors for maximum competitive advantage. We are happy to be paid in either hard or soft dollars.
Proprietary custom studies can be commissioned at any time. These are tailor-made and priced individually. We continuously monitor the performance of our ideas and the added value of our data to ensure our fees are competitive.
Vox Pop Investing® brings statistically proven purchase and perception data at an early enough stage in the investment cycle to be meaningful. We call it ‘the zone of early reality’; predictive customers predict brands that their friends, family and colleagues, the mass market, will go on to purchase. It is new consumer data on double fast forward.
