e.g. VF Corp (VFX US) - Long

Top ranked in Sportswear\Outdoor sub sector

Vox Pop polls in sectors and sub sectors defined by the consumer. The methodology is 63% accurate predicting 3 month performance 2 months after polling (sub sector leaders and losers, Fall 08).

The sportswear category is divided into several sub sectors. VF Corp (VFX US) led the Outdoor/Adventure sub sector in 3 consecutive polls (Apr 08, Sep 08 and Apr 09). Thanks to the momentum of its brands the company maintained high Growth Factor scores and high rankings. This in turn played out in a steady outperformance against the S&P 500 over a 12 month period from Jul 08-Jul 09 despite massive turbulence in the markets.